Coat Enhancers

 
 
 
 

A Horse of a Richer Color

     Why settle for dull, faded, sun bleached horses? Our world renowned coat enhancers have proven themselves for more than a decade! These are not a harsh chemical dyes, but an all natural supplements to grow in coats, manes, and tails so healthy they resist fading like nothing you've ever seen. So, if you want your horse's coat to grow in as if it has built in sunscreen, and to be rich, healthy, and exhibit a glorious shine, then you must try one of these amazing coat enhancers!                                                                                                                                                                                                   (Before)                                                                                                    (After)

Black-As-Knight protects against that burnt orange look on blacks and bays. Formulated from an all natural combination of healthy oils, seaweeds, spices, and more, this may be the finest coat enhancer you ever try for your most glorious dark rich shine! Black-As-Knight is also good for hooves, manes, tails, and coats of every color.                                                                                     

3 lbs $27.95    6.5 lbs $51.95    20 lbs $149.95    48 lbs $299.95                                                                                                                                                                               (Before)                                                                                                         (After)

Gold-As-Sun utilizes the same oils, spices, herbs and seaweeds as Black-As-Knight; however, it is formulated to emphasize the golden/bronze colors on Palominos, Duns, Buckskins, and Chestnuts. Thus keeping the rich shiny bronze highlights rather that the dark highlights of blacks and bays. Beat that dingy burnt look with Gold-As-Sun today!

3 lbs $25.95    6 lbs $48.95    20 lbs $148.95    46 lbs $298.95

                                                                                                                                                                                   (Before)                                                                                                          (After)

White-As-Snow: Cheval international is proud to announce the release of the hottest new coat enhancer!  In the tradition of Black-As-Knight coat enhancer for blacks and bays, Cheval has just released White-AS-Snow.  This unique coat enhancer formula is designed to maximize your horse's coat making him snow blindingly white.  In addition, White-AS-Snow adds shine while stopping the drying ravages of the sun.  Grays, pintos and other light colored horses will love it as well. As always, Cheval's latest product is healthy, natural and compatible with every feed program.   

 3 lbs $26.95    6 lbs $49.95    20 lbs $149.95    46 lbs $299.95

 

Silver Horse Supplement brings out glorious dappled, highlights best in grays and dapple horses.

                  3 lbs $49.95   6.5 lbs $86.95  22 lbs $287.95

                                                             48 lbs $639.95

Crown Ruler BEFORE Silver Supplement (contains Black-As-Knight)

Crown Ruler two months AFTER Silver Horse Supplement (Black-As-Knight brings out the DAPPLE and dark rich color every time!)

                  

RED HORSES DANCE FOR JOY! FINALLY A DESIGNER COAT ENHANCER MADE JUST FOR THEM.

  RED-D-VINITY

Finally, Cheval sees RED!  RED-D-VINITY is a carefully formulated DESIGNER COAT ENHANCER to bring out the brillian red cleam on chestnut red, sorrel, roan and red pinto horses!

3 lbs $27.95    6.5 lbs $50.95    20 lbs $149.95    48 lbs $299.95

SO, YOU SAY YOU CAN'T WAIT A MONTH OR SO FOR YOUR COAT ENHANCER TO MAKE YOUR HORSE GLORIOUS BECAUSE THE BIG SHOW IS TOMORROW?  NO PROBLEM, PUT YOUR KNIGHT ON A COAT ENHANCER NOW AND  FOR INSTANT GRATIFICATION USE ONE OF OUR HENNA'S UNTIL THE ENHANCED GLORIOUS COAT HAS TIME TO GROW IN!  (SEE SHAMPOOS AND MORE).

                   

BLACK KNIGHT BEFORE           BLACK KNIGHT AFTER

                                                      BLACK-AS-KNIGHT

                                                     AND BLACK HORSE HENNA!

 

 

 


 

 

 

 

 
   
   

"We have been using your product, Black-As-Knight in our Friesians' diets for the last month. Their coats were burnt and losing their black luster. Your product has turned one of our three year olds from reddish brown to black in just one month. We love what Black-As-Knight has done for our show horses."
                           A.N.

ATTENTION!  BEWARE OF COPYCATS!

CHEVAL IS A FLAX SEED FREE COMPANY BECAUSE FLAX SEED HAS BEEN LINKED TO HYPOTHYROIDISM, ERRATIC, BAD BEHAVIOR, AND INFERTILITY IN HORSES!  

(SEE MORE INFORMATION BELOW PRICE CHART)

NOT ONLY DO MANY IMITATORS WORK POORLY, THEY CONTAIN "ILLEGAL" INGREDIENTS/ THEY MAY BE FLAX SEED BASED AND COULD BE HIGHLY DANGEROUS TO YOUR HORSE!  STICK WITH THE SAFE, HEALTHY CHEVAL PRODUCTS -PROVEN AND TESTED FOR 20 YEARS- YOU KNOW CHEVAL'S PRODUCTS ARE BOTH SAFE AND EFFECTIVE! 

WE ARE THE ORIGINAL AND  STILL THE ONE AND ONLY  COAT ENHANCER YOU SHOULD TRUST!
 

 
       
 
 
           
     
   
 
     
 
   
         
   
   

                                                                  

 

                                                                          

 

 

 

   Size          Black-As-Knight         Gold-As-Sun          White-As-Snow         Silver Horse Supp.

3Lbs.                 $27.95                             $25.95                             $26.95                             $45.95

6.5Lbs.              $51.95                             $48.95                             $49.95                             $86.95

20 Lbs.            $149.95                           $148.95                           $149.95                           $287.95

48Lbs.             $299.95                           $298.95                           $299.95                           $639.95

 

                                                              

                                                     What does Black as-Knight do for

                                          "REDS" AND OTHER COLORS?

                                                Good question, click to see!

SPEAKING OF GOOD QUESTIONS, WE RECEIVE MANY ON FORBIDDEN SUBSTANCES.  IN 20 YEARS AND WITH MANY OLYMPIC AND GRAND PRIX HORSES CONSUMING OUR PRODUCTS, WE'VE NEVER RECEIVED A  SINGLE REPORT OF A CHEVAL HORSE "FAILING" A DRUG TEST.  STILL, OUR LAWYERS INSIST WE TELL YOU THE FOLLOWING:

ATTENTION ALL SHOW HORSE OWNERS.  DRUG TESTING IS GETTING STRICTER BY THE MINUTE, SO BE SURE YOU CHECK ALL INGREDIENTS WITH YOUR GOVERNING AGENCY TO MAKE SURE YOU ARE IN FULL COMPLIANCE WHEN YOU SHOW.  USEF NOW INDICATES CELERY SEED (NOT IN ANY OF OUR FORMULAS) AND PAPRIKA ARE "FORBIDDEN" SO WE OFFER A SHOW HORSE FORMULA OF ALL OUT COAT ENHANCERS WITHOUT PAPRIKA OR CELERY SEED - AT THE SAME GREAT PRICE.   JUST INDICATE SHOW HORSE FORMULA WHEN ORDERING. 

LAME-A-WAY (a.k.a. SHARK LEGS ALSO COMES IN SHOW HORSE FORMULA - WITHOUT THE FORBIDDEN SUBSTANCES OF GINGER OR HAWTHORNE). 

ALSO USEF HAS TOLD US THAT WITH CHEVAL'S  SMALL AMOUNTS OF ANY OF THESE INGREDIENTS, IF YOU ARE USING THE REGULAR FORMULA, YOU CAN SIMPLY PULL YOUR HORSE OFF A WEEK PRIOR TO SHOWING AND WILL BE IN COMPLIANCE. 

Cheval employees keep their horses on large doses of all products all year round - preferring regular formulas as those are the most effective.  One week prior to showing, they pull their horses off regular formula and feed the show formula (to maintain build up in the system).  The minute they leave the show grounds, they put their horses right back on the awesome original/regular formula of all the supplements.

MORE REFERENCES ON THE FLAX ISSUE.  AND BLACK-AS-KNIGHT IS AWESOME FOR DAPPLE GRAY HORSES. 

Here is a typical letter from a real customer: 

I believe that the previous owner of my very dark dapple gray horse fed him black as night. I'm inclined to do the same but wonder about the white pieces/ he is both after all and you do have a white coat supplement. 

also, could you forward any links to information about the evils of flax. I've been reading and have seen much conflicting information. 

Here is some MORE FLAX information: 

Flax is definitely the cheapest shine.  What is a 50 pound bag - about $5.00???   But you get what you pay for!!!!  And flax is by far the most dangerous way to shine a horse!  The back cover story of the August 2005 Centaur just had a great article by Gretchen Topel, equine nutritionist, explaining Flaxseed's  relationship to thyroid damage, potential toxicity, and lethargy in horses.  

Many people have become our customers after suspecting other's flax products caused thyroid problems (which result in poor performance) and cushings!  Our own studies convinced us to go flax free some time ago and all flax users with thyroid problems who switch to Black-as-Knight (ground extruded whole soybean based) so far have seen their thyroid problems go away!   To keep our customer's horses save we decided to leave flax for the paint, laxative, and preservative industries!!!!

Dr. Rick Weiland, quite possibly the world's leading expert on Omega3 and Omega6 and the PROPER relationship/proportion between the two, has published extensively on  Omega acids.  His research is considered the top medical research in the field and I've had the honor of discussing his writings/findings with him in person.   He told me that ground extruded whole soybean (the basis for our shine) is in the most perfect source of the proper balance of Omegas for horses.   Any of his books or newspaper columns might be interesting reading for you. 

http://horsecare.stablemade.com/articles2/flax.htm has an interesting article where they say they would not feed on a daily basis, but once a week as part of the weekly braning.  It notes, what is common knowledge, that some flaxseeds can be toxic to horses.  (hundreds of articles on that subject: http://www.horses-and-horse-information.com/articles/horse-nutrition-questions.shtml   and http://horse.purinamills.com/bulletins/info_Plants.htm note that wild blue fox is considered deadly to horses and have some good information. http://www.esc.rutgers.edu/publications/factsheets_nutrition/FS062.htm has a really cute article on "odd things horses eat" you might enjoy.)    What I like about the stablemade site is -  IF YOU ARE GOING TO FEED FLAX, it gives directions on how to soak it to make it safer and more effective; so I wish anyone who was going to feed flax would follow these good instructions on preparation in order to render safer (eliminate toxins) and more effective (not just expensive manure!). 

After milled, flax often becomes rancid in about 2 weeks and can cause colic.  If not milled, it is not processed and just becomes expensive urine/manure, so flax fans should at least follow the soaking and boiling instructions on the above site. 

Flax also contains entirely wrong phosphorous/calcium ratio for horses.  In Warmbloods an improper calcium/phosphorous ratio can bring about devestating epithitcitis and O.C.D.  See Merck's Veterinary Manual (the top veterinarian reference) for more information on this. 

Schoen's Complimentary and Alternative Veterinary Meidcine Principles and Practices (the "bible" in the industry?!?!) doesn't say much about flax’s use except to note that Tollund man, "well preserved in a Danish bog for 2000 years had flaxseed in his stomach"!  We'd rather not feed preservatives that effective in our "all natural" company!  giggle.  That is why we were the first company to go "ethoxiquin free" and now we are leading the way in going "flax free". 

"Poisonous Plants of North America" indicates flaxseed contains glycoside, linamirin, and linamarase which is capable of releasing cyanicde.  It varies under the conditions in which the plants are produced and notes it is likely to be more toxic in young seeds than mature seeds.  With all the "fly by night" companies out there being run by non-horse people (Cheval means "horse" and we are the originator of the all natural supplements that so many try to copy - and all our products are tested on international caliber Grand Prix competitor horses in large doses  - for 20 years now!!!), who will you trust to know which seeds are safe and which are toxic to horses?  We're think there might be some excellent horse owning companies out there who do proper research and  making some safe and well balanced flax products, but we sure don't know who they are!  Do you?   Will you bet your horse’s long term health on it?   Will you trust the flax companies to know and grow their own seeds and test it on their own horses first – when many of their executives have never owned a horse? 

Now, we aren't saying that flax doesn't have some well known benefits - like we said it is the cheapest shine on earth.   We're just saying, if there is the tiniest risk to the single health of a single horse on this planet, Cheval won't do it!   There are better ways to shine.  There are better ways to get the multitudes of benefits of Omega fatty acids (ground extruded whole soybeans, fish, etc.).  They are just a little more expensive!   But when Cheval did the risk benefit analysis in our Company of feeding flax: 

Benefit:  shiny coat, rich in Omegas, cheap 

Risk (even if only occasional):  thyroid problems, death, epithasitis,  OCD, cushings, lethargy, colic, etc.  Cheval decided flaxseed failed the risk benefit analysis for horses! 

Interesting, we are liking flax on our tests for humans and dogs.  Yet we will do YEARS more testing before we draw any conclusions on that subject.  Our YEARS of research, along with thousands of others lead Cheval to conclude we will not use it in any horse product.  It is simply our opinion that it is not the best thing to feed daily to horses! 

I hope this helps get you started in your own research, so you can do what is right for your own horses. 

 

BLACK-AS-KNIGHT IS AWESOME FOR GREYS!

Now, as to continuing the Black-As-Knight for your dapple grey!  Yes, it is the best coat enhancer for dapple greys in the world.   Whites just get very healthy, shiny, and white.  The Black-As-Knight brings out a tremendous dapple (we've even seen it dapple bays and palominos!!!) and is awesome on the greys.  Please continue using it.  If you lose the build up in the system (in about two months), he may not look as good for a couple months (average time it takes the Black-as-Knight to grow in).  Also, the only side effects of Black-as-knight are healthier hair and hooves!

 

 

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Cheval International
P.O. Box 706
Black Hawk, SD USA 57718

Phone: 605-787-6486

Fax: 605-787-6203
Email: Cheval International