Most horses begin showing results within 2 to 7 weeks, depending on factors such as climate, time of year, location, horse size, and the level of existing coat fading. Our coat enhancers work by supporting new hair growth, not altering the existing coat, so time is needed for new hairs to grow through.

Changes are typically noticed first in thinner-haired areas, such as the face and lower legs. Once visible, improvement often progresses quickly across the rest of the body.

To help speed up visible results, increased grooming or body clipping can reveal the new growth underneath and highlight the transformation sooner.

As a general rule, we recommend choosing the darkest coat enhancer that matches your horse—even for paints and patterned horses. Darker formulas help deepen and enrich natural coat color while still brightening whites and adding exceptional shine, thanks to the high quality and balanced omega content.

All of our coat enhancers are naturally formulated to restore and enhance the color your horse was genetically born with, helping counteract fading caused by sun exposure, sweat, and environmental factors.

That said, some customers enjoy the unique effects of our Black-as-Knight formula on Palominos and Cremellos. This formula is especially effective at enhancing dapples. If you love a strong, dappled look, Black-as-Knight is a great option to try.

We developed our Show Formula Coat Enhancers for customers who compete in shows where ingredient testing may be required. Some shows test for capsicum, a naturally occurring compound found in paprika, as it can be used to mask other substances.

In our Show Formula, we have taken the paprika out, and replaced it with alternative darkening ingredients to substitute for that. For horses that are actively showing, we suggest using regular formula year round, then switching to Show Formula seven to ten days prior to competition, then the day you’re done showing, switch bak to regular formula. This allows your horse to continue receiving the core nutrients already built up in their system, while temporarily eliminating paprika and not having to start the process over as daily feeding is key to effectiveness.

For those who compete year-round, many customers successfully use the Show Formula exclusively and still see excellent results. Because not all shows test for capsicum, we strongly recommend confirming testing requirements directly with your show organization to ensure compliance and choose the appropriate formula.

For Enhancers, we recommend feeding 2-4 scoops once a day you may want to double the dose for larger horses or during the heat of the summer.

For Inside Out, about ¼ cup once a day.

For best results, we recommend feeding our coat enhancer year-round when possible. Consistent daily use allows the nutrients to build and remain in your horse’s system, leading to healthier skin, coat, and overall condition over time.

In colder climates, many owners choose to feed a higher dose starting in February or March through the summer months, then reduce to a maintenance dose during winter to extend product use. Daily intake is key—this helps prevent the body from having to “start over” each year.

If you do need to stop feeding the product entirely, we recommend restarting in February to allow nutrients to build in the system and support healthy new coat growth during the spring shed.

4 lbs: 4-5 weeks

7 lbs: 2-3 months

23 lbs: 6-8 months

50 lbs: 1 Year

These are approximate and will vary per horse size/dose

Our products are thoughtfully formulated to deliver the ideal balance of omegas and essential nutrients, specifically designed for the equine digestive system. We prioritize natural, organic ingredients over cheaper alternatives commonly used in the industry. Through years of research, we’ve chosen safer omega sources and avoided ingredients that may increase digestive risk—because your horse’s health comes first.

We also grow our own hay in western South Dakota, cultivated in nutrient-dense, pesticide-free soils and milled to a length tailored for optimal digestion. The result is a product that supports not only coat and appearance, but overall digestive and metabolic health as well.